ON- PAGE (SEO) CHECKLIST FOR HIGHER RANKING ON GOOGLE.(UPDATED 2021).

 

ON- PAGE (SEO) CHECKLIST FOR HIGHER RANKING ON GOOGLE.(UPDATED 2021).

INTRODUCTION:

On-page SEO

                                           What’s up SEO! Om-page SEO is one of the only things you have full control of in SEO. And today, I’m going to take you through an on-page SEO check list that we use to grow our search traffic consistently stay tunes.

Now, if you’re new to on-page SEO, it’s basically the practice of “optimizing” web page to help them rank higher in search engines.

And while on-page work likely won’t be enough to rank for competitive terms, it’s a foundation to higher Google ranking and more traffic for your site.

With that said let’s go to the On-page SEO checklist.

LET’S DIVE RIGHT IN:

1.  UNDERSTAND AND MATCH SEARCH INTENT.

2.  INCREASE TOPICAL RELEVANCE OF YOUR PAGE.

3.  USE SHORT AND DESCRIPTIVE URL’S.

4.  ADD YOUR TARGET KEYWORDS IN YOUR TITLE, META DESCRIPTION AND H1 TAG.

5.  OPTIMIZED YOU IMAGE WITH ALT TAGS.

6.  ADD STRUCTURED DATA WHERE IT MAKES SENSE.

7.  CONCLUSION.

STEP 1: UNDERSTAND AND MATCH SEARCH INTENT:

Understand and match search intent.

                                                     Search intent basically means the reason behind a searcher’s query.

For example, if someone searcher for “buy mac mini”, they likely want to see category pages from e-commerce stores. And you don’t have to guess what search intent is.

Since Google gives preference to pages that their users are happy with, just search for your target keywords and analyze the type of pages that show on the first page.

So let’s say you had a website where you sell supplements and you want to create a page targeting the keyword “best mac mini”.

If you look at the search results, you can tell right away from the title that they’re all blog posts that follow a list-style format.

Now while it’s easy to stop here and start writing, I highly recommend actually visiting there pages to get a better understanding of what they’re primary focusing on categorizing mac mini information by type.

And end it off by breaking down the pros and cons. And if you look at another one of the top 3 results, you’ll also see that the focus is on type before brand.

Analyzing the top results is like  look through the lens of Google’s.

Take note of search intent and make sure your page match it.

STEP 2: INCREASE TOPICAL RELEVANCE OF YOUR PAGE:

Increase topicla relecance of your page.

                                                               So what you’ll want to do is find related subtopics to ensure your piece is through. And there are a few way you can find there related subtopics.

First, analyzing the top ranking pages and look for the relevant keywords. So this time, you’ll see related keyword like “mac”, “mac mini rams”, “mac book”, “mac mini performance”, and “mac prices”.

Second use Google autosuggest. Just type in your target keyword and you’ll see a few suggestions like “mac”, “mac mini prices”, “mac mini weight”, “mac mini ram”, “smoothes of mac mini”, and “mac mini graphics".

Which are all related to protein powder. Just make sure that there are in fact related subtopics and not stand alone topics to their own.

 Finally you can scroll down to the bottom of the page to see additional keywords and potential subtopics for your post. Now, the down side of these methods is that you’re kind of guessing.

So a better way to do this is to use ARHEFS, content gap tools, which is going to show us common keywords that the top pages rank for in Google.

And to me, this is much more valuable since you’re essentially looking at the exact keywords Google has ranked a single page for. So why wouldn’t your page be able to rank for these same keywords?

So I’m in the content gap tool and you’ll see that I’ve pasted in a few of the top ranking pages for the query “best mac mini” in the top section.

And I’ve left the bottom section black. What we’re asking the tool to so have is show common keywords that any of there pages rank for where at least one of them ranks in the top 10.

And we’re down to around 140 relevant keywords to skim through. 

And people are also specifically looking for vanilla protein. Now that you have a data – drive outlines, you should be able to write your post and create content that perfectly matches the intent of your future visitors.

Let’s move on the third step.

STEP 3: USE SHORT AND DESCRIPTIVE URLs:

             

Use short and descriptive URLs.

                                                                                                 The third step which is to use short and descriptive URLs. In our study on various On-page SEO ranking factors, we found a clear correlation between the number of characters in the URL and a page’s ranking position in Google.

Now correlation doesn’t means causation. So I don’t you to take this advice as a be all end all. So let’s say that your page title was “11 best protein powder in 2021”.

Now, if you’re using a CMS like WORDPRESS it’ll automatically change the URL slug to the title and replace spaces with dashes. This (www.learnblogging92.blogspot.com )URL is longer than it needs to be.

So as a general rule of thumb, use your target keywords as the URL slug. So in this case, I’d leave it as just “best protein powder” because it’s short and descriptive.

Now there are a couple other benefits worth nothing. First people are most likely to click the search results that best match their search query.

And descriptive URLs can help cement your page as that results. Second , descriptive URLs tend to include your target keywords. And since people often use URLs as anchor text when linking to a page.

It can be help full. Now if you already have URL, that are long and/or not descriptive, I wouldn’t worry too much about changing them if you’re getting a good amount of search traffic.

For example, medical news today gets around 53 million search visit per months. And if we go to the top page report, which shows us their page the most organic traffic.

You’ll see that their pages still get a ton of search traffic, despite having numeric URL slugs.

STEP 4: ADD YOUR TARGET KEYWORD IN YOUR TITLE, META DESCRIPTION AND H1 TAG:

Add your target keyword in your title, meta description, and H1 tag.

              The fourth step is add your target keyword in your title, meta description and H1 tag if and when it makes sense to. And there are two reason.

Why I highly recommend including your target keyword in your title tag, description and H1 tag.

First, when we studied 2M keywords, we found that there was a small correlation between ranking and the strategic placement of exact-match keywords.

Second, it can help searcher quickly understand that your page is the most relevant for their search query.

For example let’s say you want to find an article with reviews on refrigerators. So you go to Google and search for “refrigerator reviews”.

Now if you were to see two results which one would you be more likely to click? Probably the first one, since it uses the words you used in your search query.

In other cases, exact match keywords can look quite spam. For example you wouldn’t create a title like “top 10 refrigerators best reviews” simply because the keyword has a bit of search volume.

So bottom lines, you don’t need to stuff exact-match keyword into your titles or even content for the sake of it.

Google is smart enough to figure things out. Just make sure your content is on point. Alright step five is a super low- hanging way to improve your On-page SEO.

STEP 5: OPTIMIZE YOUR IMAGE WITH ALT TAG:

             Image alt tag allow you to provide descriptive text for images on your page. Here’s what the code for a typical image look like “full HD image”.

And when you add the alt attribute, you would basically describe the image by adding alt “your description”. Now there are a few reason why this is important to do.

John Mueller confirms this by saying: “alt text is extremely helpful for Google image if you want your images to rank there”.

Looking at our Google search console data, you’ll see in the past 3 months we’re had around 4 million impressions from our image alone.

Which led to over 5,000 clicks to our pages. Bottom lines it doesn’t take much efforts to add a few words and describe your image.

Which could lead big return. Alright it’s time to go on the step number 6.

 STEP 6: ADD STRUCTURED DATA WHERE IT MAKES SENSE:

                                     And I’m sure you’re seen search results with things like star ratings. This is the result of review structured data.

Which can have a position impact on your click through rates. But using this isn’t just about increasing  visibility in Google search.

Since not all schema types create additional details in the SERP. It’s about making it easier for search engines to understand what your pages are about.

So while it isn’t a direct ranking factors, it may still help you rank higher in Google.

CONCLUSION:

                                        So in this session we are learn about that. How to understand and match search intent. How to increase topical relevance of your page. How to use short and descriptive URL’s. How to add your target keywords in your title, meta description and h1 tag. How to optimized you image with alt tags. How to add structured data where it makes sense.

If you want any information comment in the comment section. And I will gives you that information which you want.

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